Mary & May was founded on a quiet but radical idea: that consumers deserve to know exactly what they’re putting on their skin. In an industry built on proprietary blends and vague ingredient lists, Mary & May chose radical transparency — disclosing active concentrations in both percentage and PPM on every product.

Every formula is built around a single hero active — Idebenone, Tranexamic Acid, Niacinamide, Marine Collagen, Bakuchiol — chosen for proven efficacy, sourced at meaningful concentrations, and combined only with ingredients that earned EWG Green Grade certification. The brand excludes 16 harmful ingredients as standard, and all products are cruelty-free, dermatologically tested, and packaged with environmental responsibility in mind.

The result is a brand that speaks directly to the growing segment of UAE consumers who read labels, research actives, and refuse to accept marketing claims without proof — the most loyal and highest-value beauty buyers in the market.