Celimax
Seoul, Korea · Founded 2019 · Sensitive Skin Specialists
CELIMAX
An Honest Promise of Better Skin
A community-built Korean skincare brand that listens before it formulates. Born from a single heartleaf pad and grown into a global skin-concern brand — built on clinical honesty, real feedback, and results that deliver.
- Sensitive Skin Specialists
- Clinically Tested Formulas
- Community-Built Products
- Made in Korea
- Available in UAE via Shoppers Choice
— Brand Story
Built on Honest Promises
Celimax was established in 2019 with a single product: the now-iconic Jiwoogae Heartleaf BHA Peeling Pad. What began as a small company with a devoted community quickly grew into a globally recognised skincare brand offering targeted solutions for a wide range of skin concerns.
What makes Celimax truly different is how it builds its products. Every formula is developed based on surveys and in-depth interviews conducted with thousands of real customers. The brand has collected and integrated feedback from its community to create skincare that genuinely responds to what skin actually needs — not what looks good in marketing.
Celimax’s philosophy sits on three pillars: promising honest, clinically-proven results; listening actively to customer feedback; and building customised skincare lines for specific skin concerns rather than one-size-fits-all hero products. Now available wholesale through Shoppers Choice in the UAE.
— Hero Products
Bestselling Formulas

The Vita A Retinal Shot Tightening Booster
Retinal Skincare

Pore+Dark Spot Brightening Pad
Anti Dark Spot

Derma Blackhead Jojoba Cleansing Oil
Blackhead Clear Oil

Pore+Dark Spot Brightening Serum
Anti Dark Spot
Skincare by Concern
Why Stock Celimax
Built for Retail Success
Community-Backed Trust
Celimax products are shaped by thousands of real customer surveys. Customers who know the brand trust it deeply — because it genuinely listens and responds.
Concern-Specific Lines
Each collection solves one specific skin concern. Easy for your staff to recommend and for customers to build a complete targeted routine — increasing average order value.
Sensitive Skin Positioning
The UAE has a significant sensitive skin consumer base. Celimax's gentle, clinically-tested formulas are perfectly positioned to serve this underserved and loyal segment.
Fast-Growing Global Brand
Celimax is growing rapidly across global markets. Early stockists in the UAE gain first-mover advantage in a category with strong upward momentum.
100% Authentic Stock
Every Celimax unit sourced directly and verified as original through Shoppers Choice. No grey market, no counterfeits — guaranteed authenticity on every order.
Ready Stock in Dubai
Celimax inventory held in our Dubai warehouse. Fast UAE delivery with flexible wholesale MOQs for retailers, distributors, and online sellers of all sizes.
Wholesale Inquiry